People as Cars II: The Commercial

Quick questions:

When was the last time you have seen a Porsche commercial? Probably has been a long time, if ever.

When was the last time you saw a Hyundai commercial? Probably once a day.

Which company makes more money? I am sure it is Porsche, even though they don't advertise nearly as much as Hyundai does.


So where am I going with all of this? It leads me to the point of advertisement versus reputation. If you notice, most of your expensive, high quality merchandise is rarely advertised. Tommy Hilfiger, Maybach, Ferrari, Polo, etc...none of these companies ever have to sell you on how valuable their merchandise is....you just know that they have a reputation for putting out nothing but the finest. Companies like Toyota, Hyundai, Suzuki, etc spend millions of dollars yearly trying to prove how good they are and how they beat out the next car in testing and sales.

People are a lot like that when it comes to dating. I have noticed that a lot of people treat themselves as if they are Hyundais...they spend almost all of their time trying to convince you as a consumer that they are worth your time. They brag about their job status, sexual prowess, their money, and what they wear...and they do all of the things that they think you need to hear and see to invest in what usually ends up being a lemon. They also will spend loads of time trying to show how much better they are than the next man/woman. All of this build-up for what usually ends up being a disappointment...and the purchase of another "car" shortly afterwards. But there are some people who understand their value, and understand that EVERYBODY is not entitled, or can afford, to have them...and certainly they don't DESERVE to either. This is because Porsche people know that as long as they have a good reputation, and as long as they spend time making sure that they are upholding their own personal standards, then they won't have to prove to people how valuable they are...the world will just KNOW.

So I submit to you that a lot of self-evaluation should be done by all of us so that we can make sure that we have a reputation that will make us more marketable to the next consumer. Human value comes from within first, and when you raise your value, you won't have to brag or promote yourself to anyone else out there...if they can afford you, they will seek you because you have a Porsche persona, instead of being a Hyundai human.